Beauty Without Cruelty for Christmas

Have you heard of BWC or Beauty Without Cruelty?  I had not.

Beauty Without Cruelty has a full line of cruelty-free, vegetarian skin, body, and hair care products made with the finest natural ingredients and aroma-therapeutic essential oils, and a full line of colour cosmetics to meet the needs of every woman.

Sounds great right?   So, when I was sent a few products for my honest, unbiased review, I was very excited to learn more!

fragrance free lotion BWC Extra Rich Fragrance Free lotion

This is a great product for winter hands!  It lasts through several hand washes and  soaks into the skin well!  It’s thick, which I love, and it’s not greasy (even though I like oil on my skin)!  I wouldn’t use this on my face but it’s really a good one for your hands and body.


leave inBWC Leave in Conditioner

For those of us that try to keep as much “gunk” as possible out and off our bodies, this is another nice product addition, as with BWC’s entire product-line!    It’s light, plant-based and uses no synthetic fragrances!  This is a good product for reducing frizz , and for me, a leave-in is a must for added protection against the abuse of styling!


tee tree conditionerBWC Rosemary and Tea Tree Mint Conditioner

The tea tree oil gives a nice tingle on the scalp.  Additionally, tea tree oil and rosemary both are supposed to be great for growth!  After using a BWC shampoo, this conditioner is applied to your scalp and hair for 2-5 minutes and then rinsed clean.  I have to be honest, the smell is strong for my senses.  It doesn’t smell bad, but I just found it to be really strong.


vitamin c Vitamin C CoQ10 Hand and Body Lotion

CoQ10 is an antioxidant and helps fight aging (who doesn’t want to do that?!).  The list of benefits from Vitamin C as well go on and on and on!  Combine these two together in a lotion, and you’ve got a great combo to keep your skin in tip-top shape!  This lotion is also fairly rich and the smell on this one is strong as well.  However, my preference tends to be towards lighter, fresh scents.



Will we be fashionable?  What is cool about this company is that they have an extensive page of trial-size items for the cheap-cheap!  This is perfect for the holidays as you’re always on the hunt for stocking-stuffers!   I think it’s also fun to find something outside of the norm that someone else maybe hasn’t heard about.  A purchase from this line would be a good holiday gift for someone who is really into aromatherapy as BWC’s skincare items are rich in botanicals, antioxidants and essential oils.  They also offer some scent-free items for those of us with a sensitive nose!  I would also really like to try some of their makeup items in the future as they offer lip gloss, eye pencils and more.

What are your thoughts about Beauty Without Cruelty, are you familiar with this line?


The History of Beauty Without Cruelty

Every once in a while, the human spirit is gripped by such intense passion and commitment that it changes the course of history. Such was the case with Kathleen Long and Lady Dowding, whose love and concern for animals altered the course of cosmetic history forever. What began as the philosophy of one small company eventually effected every major cosmetic house worldwide and set a new standard for consumers and manufacturers alike.

In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural, color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients. The driving force behind the project was Katherine Long, a dedicated, life-long animal welfare activist, a cosmetician, and a vegetarian. Together with Noel Gabriel, Katherine developed the first, full line of cruelty-free color cosmetics.

After Katherine’s death in 1969, Beauty Without Cruelty almost closed its doors but Lady Dowding, a founding trustee, was determined to keep the company and its purpose alive. Lady Dowding, a warm, open-hearted person, was a charismatic leader and BWC continued to grow and influence others.

In 1978, after tireless efforts, Lady Dowding appointed Joseph Piccioni as managing director of BWC. Joseph had considerable business experience and was dedicated to animal rights. He contributed his expertise, vision, and personal assets to develop BWC into one of the most sought-after cosmetic brands in Great Britain.

In 1989, Beauty Without Cruelty was introduced in the United States. Based on the principles of high quality, fair pricing, and environmental sensitivity, BWC cosmetics quickly became one of the industry’s leading brands. Later that year, a natural skin care line was developed to compliment the color line from England. Its cruelty-free, vegetarian ethic was embraced by American consumers making it one of the most respected and recognized lines in the marketplace.












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